… instead of simply presenting you with that document in its original form, MarketBrief will automatically generate a more easily-digestible article based on the important data.

… The kinds of data MarketBrief is gleaning is not only fascinating to the average reader but essential to those who need legal, accounting and competitive intelligence information about public companies.

… Aside from speed, MarketBrief has another major advantage over human reporters: the ability to correlate huge amounts of data. A report of insider trading can comb through previous reports for the same company and the same person to provide history of other possibly related trading activity. This is work that could easily take a human an hour or two.

… I want this. Xconomy likes to inform readers when local startups raise money, so I spend part of every weekday scanning and rewriting the information in Form Ds, the SEC disclosures that private companies must file when they sell equity. I'd be elated to turn this part of my job over to software.

… The start-up churns out 1,000 articles per day, each in less than a second, and already boasts several major news outlets and financial organizations as users.

… but MarketBrief will beat a human journalist to the punch every time…

… Users of the site include retail investors, bankers, and corporate executives, who can find all sorts of otherwise ignored information in easily digestible form, sometimes to the chagrin of the companies that filed the information in the first place.

… In three seconds - faster than any ink stained reporter - the program pushes the article to the media outlet or hedge fund