ATLANTA, GA — Senf Juan Eduardo sold 66,500 shares of Newell Rubbermaid Inc stock, or $1,280,354 worth, as noted in an SEC Filing today. As reported in the filing, the transactions occurred on February 17, 2012.

After the transaction, Senf Juan Eduardo's stake was reported as 28,802 shares of Newell Rubbermaid Inc stock (a 69% decrease from before the transaction took place). In addition, Senf Juan Eduardo performed several other transactions, including using transaction codes 'M' (exercise, usually of options). Senf Juan Eduardo's title was listed as "President, International" at Newell Rubbermaid Inc within the filing.

As noted on February 21, 2012, Senf Juan Eduardo's sale was done directly over 4 transactions on February 17, 2012. The share price ranged from $19.24 to $19.27 according to the regulatory filing detailing the transactions.

If we look over the past 12 months, Senf Juan Eduardo has sold a total of 66,500 shares of Newell Rubbermaid Inc, proceeds from the sale totaled $1,280,354. Over the same time period, Senf Juan Eduardo has purchased no shares of Newell Rubbermaid Inc stock. Senf Juan Eduardo has also performed other transactions including grants or awards , payment of tax liabilites , and exercise of options .

Let's take a quick, high-level look at insider trading at Newell Rubbermaid Inc over the past 12 months. A total of 174,358 shares of Newell Rubbermaid Inc stock was sold by insiders, totaling $3,257,207. Over the same time 12 month time period, no shares of Newell Rubbermaid Inc were purchased by company insiders.

To view the complete SEC Filing: Newell Rubbermaid Inc 4 (Insider Trading) SEC Filing